Is Zuck 2.0 ‘Based’ Enough to Buy Bitcoin for Meta?

Significant shareholders have called on Meta to consider adopting bitcoin as a treasury asset, suggesting that Meta has a fiduciary duty to do so to preserve shareholder value.

Author

Adam Atlantic
January 15, 2025 • Estimated Reading Time: 5 minutes

‘Based’ historically is not the kind of word you’d associate with founder and CEO of Facebook/Meta, Mark Zuckerberg.

For reference, Urban Dictionary defines ‘Based’ as: A word used when you agree with something; or when you want to recognize someone for being themselves, i.e. courageous and unique or not caring what others think. Especially common in online political slang.

Through the years Zuckerberg has been accused of everything, from election interference (the Cambridge Analytica scandal in which Meta settled for $725 million)[1] to having ‘blood on his hands’[2] in not doing enough to prevent child exploitation.

And through all the controversies of Facebook and Meta, ‘Zuck’ has portrayed himself as the geeky tech founder, certainly not based.

Clearly someone with substantial sway in his life decided that Zuck needed a makeover, not just visually, but politically…for his sake, and for future of Meta.

Zuck 2.0

For all the wrongs of Facebook over the years, Zuckerberg now wants us to believe he is based and to just let the bad stuff wash away as Meta moves into the era of life under a Trump 2.0 administration.

Zuck’s new image includes a passion for mixed martial arts, new hairstyle, tan and wardrobe (complete with gold chain) and a move to now realign Facebook like X.com, as a bastion of free speech for the people! Meta has also donated $1 million to Trump’s inauguration fund (they donated $0 to Biden’s).

Visually, the best comparison of Zuck 1.0 to Zuck 2.0 can be seen on his appearances on the Joe Rogan podcast:

The great Zuck rebrand however, is not complete without the most ‘based’ thing he can do.

Zuck 2.0 does not emerge unless he adds bitcoin to Meta’s balance sheet.

Zuckerberg the goat farmer

Love or hate Zuckerberg, Facebook or Meta, for Zuck 2.0 to emerge, he needs to be seen as a man of the people.

It’s right out of the Elon Musk playbook. And clearly a move to align Meta closer to the Trump administration.

It means to stay relevant and appeal to a younger audience, Meta needs to make sure they stay at the forefront of what’s important to younger demographics.

A big part of that is adding bitcoin to Meta’s balance sheet. Doing so would make them (along with Tesla) two of the ‘Magnificent 7’ stock market tech giants moving towards a bitcoin standard.

It’s not easy doing something like that within a $1.5 trillion company. You need to get support from major shareholders to start adding bitcoin to your corporate treasury strategy. Luckily for Meta, and for Zuck, that opportunity has just presented itself.

Significant shareholders have called on Meta to consider adopting bitcoin as a treasury asset.[3] The suggestion is that Meta has a fiduciary duty to do so, in order to preserve shareholder value.

It calls on Meta to exchange some (if only 2%, as major shareholder BlackRock suggests) of its cash and bonds to bitcoin.

It even points out Zuckerberg has two goats named, Bitcoin and Max! (pointed out below):

This is of course just a request to consider. But we know that Zuck is in the midst of a rebrand to be more ‘based’. We know he wants to make Facebook more appealing to a younger audience. We know he wants Trump on his side.

The next logical step is that Meta converts cash to bitcoin as a treasury asset. If that does happen, expect other ‘Mag 7’ stocks to follow suit and the bitcoin price to undergo even more demand as supply continues to dry up.

Trust in crypto,
Adam Atlantic