Seven Reasons This Bull Market is Only Just Starting

These sorts of things do often (in hindsight) look like things you’d see as the market tops out. And maybe you’re thinking this cycle is done and dusted. But let me just highlight seven things to suggest this cycle hasn’t even started properly yet.

Author

Adam Atlantic
February 07, 2025 • Estimated Reading Time: 5 minutes

If you’re thinking about upcoming birthdays, or later in the year some ideas for Christmas presents, look no further than a North Face Quilted Vest or a Nike Quarter Zip fully branded Strategy₿ of course.

Source: Strategy.com[1] 

This is some of the new range of ‘merch’ from Strategy₿.

Err, who is Strategy₿ you might ask? I’ll get to that in a moment. But their merch is very popular.

Within a day of launching, their hoodies sold out, caps, t-shirts, sticker sets, coffee mugs had all sold out. When those vests above release, I’d think they’ll sell out too.

I won’t lie, what I’m seeing with this ‘merch drop’ all feels like the kind of thing we see as the market is topping out and the bull market cycle ends.

But this cycle isn’t ending, in fact, it’s barely started. Here’s why…

Dropping the Micro

MicroStrategy (NASDAQ:MSTR) reported earnings this week. They’re not adopting the FASB rule change to their reporting until next quarter, so we wait a little longer to see those huge Bitcoin gains flow into the financials.

But what did pick up some attention was the rebrand.

That’s right, the company formerly known as MicroStrategy has removed the ‘Micro’ and now is just Strategy with the little Bitcoin ₿ symbol at the end of it.

The change of brand is more than just a name change though. There’s the merch store as mentioned earlier, but also a whole new website which is outstanding.

I can’t recall ever seeing a corporate website as transparent, full of useful data, in a clean and easy to access way.

I think the way they’ve laid out their corporate data becomes the gold (or should I say Bitcoin) standard for all publicly listed companies going forward. Expect to see more of this across the board.

Go check it out, it’s worth it – https://www.strategy.com/

Seven Reasons Why the Market is Primed to Explode Higher

Now, as I say, these sorts of things do often (in hindsight) look like things you’d see as the market tops out.

And maybe you’re thinking this cycle is done and dusted.

But let me just highlight seven things to suggest this cycle hasn’t even started properly yet.

Here’s what’s in the wings,

  • A U.S. sovereign wealth fund on its way with a strong case for owning Bitcoin, digital assets and Bitcoin-related stocks,

  • A likely incoming federal stockpile of digital assets and/or Bitcoin to sure up the U.S. treasury,

  • An increasing number of U.S. states (as many as 15 and counting) looking to create their own stockpile of digital assets and/or Bitcoin,

  • Sovereign wealth funds from Europe to the Middle East and Asia already invested and looking to increase, or looking to invest for the first time in Bitcoin, either directly or indirectly through assets like the Bitcoin ETFs,

  • BlackRock looking to expand its ETF offering into other parts of the world (namely Europe),[2]

  • X.com rolling out Xmoney (or Xpayments) turning X.com into an ‘everything app’ which the market expects will also include crypto

  • And Elon Musk confirming that he’s keen to put the U.S. Treasury on a blockchain for complete transparency,

Source: Elon Musk via X.com[3] 

So, yes, MicroStrategy is now just Strategy₿ and selling merch to the masses. And yes, Bitcoin’s price is down around 11% from its all-time highs while most of the altcoin market is down 30% to 50% from their December highs.

But this cycle is nowhere near over. Those seven reasons above are just some of the big things happening in crypto and Bitcoin right now. It’s why I’m still so bullish on this market and why I think it’s right on the verge of exploding to crazy new highs this year.

Now, I’m off to get me some Strategy₿ socks…

Trust in crypto,
Adam Atlantic