What if Elon’s Masterplan Has Always Been About Doge?

X.com is going to become the ‘everything app’. Most significant is that X will become a bank... and likely a crypto bank.

Author

Adam Atlantic
January 07, 2025 • Estimated Reading Time: 5 minutes

Everyone loves a prediction when the New Year rolls around.

It’s always a point of reflection of the year gone, and a chance to look forward to what the coming year might bring.

And with the whole of 2025 to look forward to, what might we see this year that no one sees coming (yet)?

There is the impending Bitcoin Strategic Reserve. This gigantic dose of ‘hopium’ in the crypto market anticipates the US Government will pass a law triggering annual purchases of 200,000 Bitcoin every year for five years so they can maintain a one million Bitcoin reserve.

There’s also the expectation that another from the stock market ‘Magnificent 7’ (Apple, Microsoft, Nvidia, Meta, Alphabet, Amazon, Tesla) adds Bitcoin to its balance sheet. Tesla already has Bitcoin but hasn’t added to it since 2021 when it made its first purchase.

But our expectation is that something bigger could capture the attention of the mainstream media and investors in crypto in 2025. It involves Elon Musk, a 25-year-old revenge story and the (quite literally) biggest joke of a crypto in existence.

Linda says X Money is coming

Elon Musk is a big fan of Dogecoin.

He has a pet Shiba Inu called Floki he bought in 2021 because he loved Dogecoin so much. He has joked regularly that Floki is the CEO of X.com (Twitter at the time).

And he decided that when incoming President Trump put him (and Vivek Ramaswamy) at the head of a new government department that it would be called the Department Of Government Efficiency (D.O.G.E).

However, it was the real CEO of X.com on January 1 who that gave us the hot take on what’s coming for Dogecoin this year.

Source: Linda Yaccarino via X.com[1]

This innocuous tweet from Yaccarino tells us what we’ve been expecting since Elon first bought Twitter for $44 billion in 2022 and then rebranded it to X.com.

X.com is going to become the ‘everything app’.

Most significant is that X will become a bank… and likely a crypto bank.

And it’s all going to happen in 2025.

X.com to PayPal to X.com and Doge

X.com as a financial services app has always been the long game for Elon.

Elon’s early wealth was built from a financial services company he co-founded back in 1999, called… X.com.

It merged with Confinity in 2000 which was running a little money transfer business called PayPal at the time.[2] 

By 2001, it was all rebranded PayPal, Elon was out, PayPal went public, was bought by eBay, became a juggernaut, and Elon made his millions, which he then steamrolled into Tesla and SpaceX.

But he never lost the beating heart of X.com.

That’s why he bought the X.com domain back from PayPal in 2017. And why after he splashed $44 billion on Twitter, it didn’t take long to rebrand to X.com.

X.com as you know it today though, is not the X.com of old. Not yet at least. But that’s where it’s heading, full circle, back to its origins. It smells to us like a 25-year revenge plot to get back at PayPal, or at least to dominate it.

But X.com/X Money, whatever it becomes will do more than what PayPal does. The expectation is it integrates and has crypto as a central feature of its app economics.

And if there’s one crypto above all else that’s going to be the first and most revered in Elon’s everything app… our take is it will be Dogecoin, Elon’s ‘much favorite’ crypto of all.

If that happens, don’t expect to see Dogecoin sitting in the seventh spot on the market cap rankings for long, my take is it rockets up to number two in the blink of an eye.

Trust in crypto,
Adam Atlantic

P.S. for what it’s worth, if X.com can become the “everything app” and its value soars. In a true full circle story, I also wouldn’t be surprised if they made a play at taking over PayPal too.